Course #PPG4176

Value-Based Strategic Selling Skills

Value-Based Strategic Selling Skills has been developed specifically for PPG Distributors.  This practical sales program focuses on the professional selling process required in today's turbulent market. It is designed to help new and seasoned sales professionals stategically deliver value that provides competitive immunity.

Using real-world selling situations, this upbeat, interactive program challenges participants to apply the proven methods and techniques of the PPG Value-Based Selling Process.  If the escalating changes of today's market consolidation are impacting your business, join us for a fresh perspective for targeting and closing new accounts more effectively, while creating relationships built to last.



Who Should Attend

  • Business Owners
  • Sales Managers
  • Outside Sales Staff

Course Length

2 days (16 Hours)

Class Size

12 Students Minimum, 24 Students Maximum

Class Cost

See class cost document

Course Objectives

To provide distributors with the practical and professional skills and tools required to execute the critical steps to a professional, productive and consulative sales process. 

Topics Covered

  • Preparing and Planning for Strategic Sales Growth
  • Strategic Selection of Target Accounts
  • Approacing Accounts with Confidence
  • Effective Account Interview and Analysis
  • High Impact Presentations and Meetings
  • Validating the Value Proposition
  • Leading Conversations to Close the Sale
  • Keeping and Developing Customers for Life
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Choose a Location

This class is not currently scheduled at any BDC. Please check back soon, or contact our Training team at for more information.