Course #PPG4173

Solution-Based Commercial Selling Process

Solution-Based Commercial Selling Process is a fast-paced, highly interactive 2-day sales seminar that is designed for both entry-level and experienced commercial sales personnel. The seminar focuses on selling custom-based solutions that bring value in the industrial market. The emphasis is on identifying and quantifying opportunities that lower the customer's total finishing costs. Practical tools are incorporated to present solutions that aid in growing profitable new business.



Who Should Attend

  • Business Owners
  • Operations Managers
  • Inside and Outside Sales and Managers
  • PPG Commercial Sales Staff

Course Length

2 days (16 Hours)

Class Size

12 Students Minimum, 24 Students Maximum

Class Cost

See class cost document

Course Objectives

To provide commercial sales people with the practical and professional tools required to make effective sales presentations that result in profitable new commercial accounts.

Topics Covered

  • PPG Seven-Step Sales Process
  • Commercial Target Account Selection
  • Customer Interview Process
  • Building Effective Commercial Sales Presentations
  • Account Needs Validation Process
  • Negotiate and Close Key Accounts
  • Keep and Develop Strategic Accounts
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Choose a Location

This class is not currently scheduled at any BDC. Please check back soon, or contact our Training team at for more information.