Course #PPG3110

Professional Counter Person Workshop

Professional Counter Person Workshop is a powerful 2-day program that delivers practical training on the fundamental building blocks needed to maximize the performance of the inside counter and sales staff. As key members of the front line in every PBE organization, your counter team has the opportunity to impact the overall success and customer satisfaction of your business. This real-world class will equip your counter team to build stronger customer relationships, improve sales performance, handle difficult customers, and provide the professional image your need in today's competitive marketplace.



Who Should Attend

  • Store Managers
  • Counter Personnel
  • New Employees

Course Length

2 days (16 Hours)

Class Size

14 Students Minimum, 24 Students Maximum

Class Cost

See class cost document

Course Objectives

Participants will gain knowledge of the fundamental information, tools and techniques needed to sell and service products inside a professional PBE distributor. Created as an introductory class for new staff, this course also serves as an excellent refresher class for experienced staff or delivery personnel wishing to improve their customer service and problem solving skills.

Topics Covered

  • Professional Telephone Techniques
  • Building Positive Customer Relationships
  • Counter Person Sales and Support Techniques
  • Selling Associated Products for Success
  • Understanding PPG Product, Technology and Systems
  • Overview of PPG Color Tools and Equipment
  • Solving Technical Problems at the Counter
  • Handling Difficult Conversations with Customers
  • Overview of PPG Value-Added Programs
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Choose a Location

This class is not currently scheduled at any BDC. Please check back soon, or contact our Training team at for more information.