Course #PPG3185

Guide to Collision Center Profitability

The Guide to Collisions Center Profitability is a very interactive course that provides an excellent opportunity for both PPG distributor personnel and Territory Managers to jointly explore the advanced principles and strategies needed to understand and communicate with contemporary collision center owners.



Who Should Attend

  • Distributor Owners
  • Key "Top Down" Sales Personnel
  • PPG Territory Managers
  • PPG Regional Managers

Course Length

2 days (16 Hours)

Class Size

12 Students Minimum, 24 Students Maximum

Class Cost

See class cost document

Course Objectives

Enable class participants to perform an accurate assesment of a body shop's operations based on verifiable formulas and benchmarks. Understand key terminology and industry ratios and apply them in team exervises to determine how collision center numbers are generated. Working as teams, Territory Managers and Distributor's Sales personnel will understand how to analyze key target accounts and build strategies to solidify new and existing customers.

Topics Covered

  • Overview of the Refinish Industry: history, terminology, market influences, shop operations and performance benchmarks.
  • Review Production and Profit Structure of Collision Centers, Including Dealer and Independent Shops and Their Differences: key performance indicators, key financial indicators, production efficiency rations, parts to labor ratios, gross profit and operating costs, sales mixes, and benchmarks per employee.
  • Understand How to Evaluate High-Profile Collision Center Customers: review repair orders, square foot evaluations, best practices, and key formulas that unlock the mystery of the financial operations of a shop. Learn how to evaluate your key target accounts and use troubleshooting guidelines to recommend practical changes to customers.
  • Develop a Profitable Partnership: together, distributors and TMs will discuss future strategies, examine competitive shops, identify key sales targets, formulate professional presentations, and develop an action plan.
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Choose a Location

03/31/2020 - 04/01/2020
Kansas City BDC