Course #PPG2300

Amercoat® – Product and Marketing

This course familiarizes students with PPG’s Amercoat® Coatings products and technologies. The class explains the products, how their use can be profitable and productive in customer environments and the key features and benefits of the products so that strategic choices can be made when making a sales proposal.

Classroom lecture, group discussion and lab/application time are included in this program. At the close of the program, students will be given a certificate of completion.

Note: This is a must attend core course for distributor personnel whose locations are approved to sell PPG Amercoat products. This class also qualifies as a pre-requisite class for the Commercial Distributor Advanced Technical Skills class (CDATS).



Who Should Attend

Distributor owners, store managers, inside and outside sales and technical staff who focus on or will support the PPG Amercoat® product line.

Course Length

3 days (24 Hours)

Class Size

8-20 students

Class Cost

See class cost document

Course Objectives

To provide a basic understanding of PPG Amercoat products.

The student will be able to:

  • Understand how to work safely in industrial paint application environments
  • Identify the most effective coatings to meet a specific customer’s needs
  • Demonstrate a knowledge of PPG Amercoat coatings technology and paint systems
  • Understand how to sell protective and marine coatings in a specification driven industry
  • Understand how to identify prepare various types of substrates found in the industrial market

Topics Covered

  • Safety
  • Marketing Overview
  • Substrate Preparation
  • Product Technologies
  • Product Characteristics (features, benefits, limitations)
  • Application Considerations
  • Specifications
  • Corrosion
  • Color

Choose a Location

09/24/2019 - 09/26/2019
Columbus BDC