Unique ROXOR UTV vehicle takes on the rugged with a PPG finish

Mud bogs and farm furrows aren’t the only places that Mahindra ROXOR specialty vehicles have been making a splash lately. The company’s booth at the 2019 Detroit Auto Show was packed with off-road enthusiasts and editors looking to see what the new offering is all about. What the visitors found was something entirely unique: a modern throwback to the Willys military vehicle, with a market potential that’s wide open.

"It’s a very capable machine that appeals to the recreational market but is also appropriate for commercial use.” explains Rich Ansell, vice president of marketing for Mahindra Automotive North America. Although it’s not street legal, the Mahindra ROXOR has an ample top speed of 55 mph. Since its launch in March 2018, the ROXOR has gained traction in diverse segments: mining operations, natural resource offices, beach and border patrols, and yes, people who just want to go off-road for fun.

Accordingly, PPG got involved in the ROXOR success story at an early stage, with a team headed by Keith Larson, PPG business development manager. He and PPG product and color experts worked with the Mahindra team to develop a finish and process that would fit the demands of the manufacturer, the dealer network and the end user. In the end, it was determined that PPG’s AUE-360 2K high solids polyurethane and its low-gloss version, AUE-360LG, would best meet the requirements.

Bob Fehan, director of accessories for ROXOR and a custom painter himself, sees the value in the PPG paint system with its easy application and the ability of changing color on the assembly line. “Some days, it’s like a production line of Skittles candy,” he explains. “Blue, white, pink, olive green—the color trends seem to change almost daily.”

You can read more on the Mahindra ROXOR and the PPG coatings that protect it by checking out the full Repaint Reporter article.

STRONGSVILLE, Ohio, February 12, 2020 
PPG (NYSE:PPG) today announced that it is continuing its long-standing support of Team Penske by serving as a primary sponsor for numerous races throughout the 2020 season in the NASCAR Cup Series (NCS), the NASCAR Xfinity Series (NXS) and the NTT IndyCar Series. The sponsorship marks PPG and Team Penske’s 36th year of working together, making it one of the longest-tenured partnerships in all of motorsports.

Austin Cindric, Brad Keselowski and Josef Newgarden will drive PPG branded cars in numerous races throughout the
2020 season  in the NASCAR Cup Series (NCS), the NASCAR Xfinity Series (NXS) and the NTT IndyCar Series.
This is the 36th year PPG and Team Penske  have partnered together.

This year PPG’s sponsored races run from March 14 through August 16, beginning with Austin Cindric driving in the NXS event at Atlanta Motor Speedway. The sponsorship covers eight additional races in the three series at locations across the United States.

“It doesn’t get more exciting than being involved with a group like Team Penske,” said Bill Shaw, PPG director, marketing and strategic sales, automotive refinish. “Each year we look forward to sponsoring the great races and dynamic drivers. There’s also a fair amount of pride knowing that Team Penske is sporting PPG paint colors.”

PPG will be the primary sponsor of Brad Keselowski’s No. 2 Ford Mustang in two NCS races this year.
This is the 36th year PPG and Team Penske  have partnered together.

Josef Newgarden will pilot the No. 1 PPG Dallara/Chevrolet for five IndyCar Series events in 2020.
PPG is a primary sponsor for Team Penske.

PPG will be the primary sponsor of Cindric’s No. 22 Ford Mustang in a total of two NXS races. The NCS will see the PPG logo riding on the side of Brad Keselowski’s No. 2 Ford Mustang in two races, while Josef Newgarden will pilot the No. 1 PPG Dallara/Chevrolet for five IndyCar Series events during the course of the season.

“We are proud of our longtime partnership with PPG. Together, we have built a relationship that is mutually beneficial and truly adds value for both companies,” said Roger Penske. “No one would have known 36 years ago when we began working with PPG that we would build one of the longest and strongest partnerships in motorsports. Our bond has grown to extend beyond just racing to our Penske businesses and across many marketing platforms.”

PPG’s primary sponsorship of Team Penske cars in 2020 races includes:

NASCAR Xfinity Series

  • Saturday, March 14, Atlanta 250 and Georgia 500 Doubleheader, Atlanta Motor Speedway, Atlanta, Georgia
  • Saturday, May 30, Mid-Ohio 170, Mid-Ohio Sports Car Course, Lexington, Ohio

NASCAR Cup Series

  • Saturday, May 9, NASCAR Cup Series Race at Martinsville Speedway, Martinsville, Virginia
  • Sunday, June 7, FireKeepers Casino 400, Michigan International Speedway, Brooklyn, Michigan

NTT IndyCar Series

  • Sunday, April 5, Honda Grand Prix of Alabama, Barber Motorsports Park, Birmingham, Alabama
  • Sunday, April 26, AutoNation IndyCar Challenge, Circuit of the Americas, Austin, Texas
  • Sunday, June 21, REV Group Grand Prix at Road America, Elkhart Lake, Wisconsin
  • Saturday, June 27, Indy Richmond 300, Richmond Raceway, Richmond, Virginia
  • Sunday, August 16, Honda Indy 200 at Mid-Ohio Sports Car Course, Lexington, Ohio

Looking back, from 1979 to 1999, PPG sponsored the PPG Cup, in which Team Penske competed. In 1984, PPG began to provide paint for Team Penske cars, and the relationship has flourished ever since. Today, PPG is the largest supplier of refinish coatings for Penske Corporation’s racing, truck leasing and automotive collision repair subsidiaries. The durable partnership on and off the track demonstrates a shared corporate commitment to success.

About Team Penske

Team Penske is one of the most successful teams in the history of professional sports. Cars owned and prepared by Team Penske have produced more than 540 major race wins, over 620 pole positions and 37 Championships across open-wheel, stock car and sports car racing competition. Over the course of its 53-year history, the team has also earned 18 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win, overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring along with a win in Australia’s legendary Bathurst 1000 race. Team Penske currently competes in the IndyCar Series, the NASCAR Cup Series, the NASCAR Xfinity Series and the IMSA WeatherTech SportsCar Championship. The team also races in the Virgin Australia Supercars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske. For more information about Team Penske, please visit www.teampenske.com.

STRONGSVILLE, Ohio - February 6, 2020 – PPG (NYSE: PPG) today introduced its advanced DPS7500 V-Prime® High Production Primer Surfacer. The new primer surfacer is part of PPG’s Deltron® line of refinish products and is designed to address spot and panel repairs in high-production collision centers.

DPS7500 features an array of desirable primer surfacer qualities: outstanding film build, fast dry times, long pot life and excellent resistance to film shrinkage. In addition, because the primer surfacer dries glossy, it has a useful built-in guide coat. DPS7500 can be applied over a wide range of properly prepared substrates including fiber glass, bare steel, galvanized steel, aluminum as well as other PPG primers and surfacers.

“We’re very pleased to offer DPS7500 to our automotive refinish customers,” said Pete Ragone, PPG product manager, USCA. “This versatile primer surfacer is suitable for a wide range of day-to-day repairs. Its fast dry times make it a perfect addition to a production-minded collision center’s range of refinish options. For shops concerned with doing premium-level work efficiently, DPS7500 is a smart choice.”

DPS7500 is a newest addition to the Deltron® brand lineup and compatible with numerous PPG products — solvent and water-based. It is available across North America through our network of PPG distributors.

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