PPG Automotive Refinish & Commercial Coatings
PPG Waterborne Technology – Marketing Support
Marketing Support

Conversion to waterborne provides an excellent opportunity for shops to differentiate themselves among motorists and insurance companies as environmentally conscious—a factor influencing buying decisions among 63 percent of consumers age 21 and over. In support of a “We’ve gone green” initiative, PPG makes a variety of waterborne-branded promotional materials.


The PPG Marketing on Demand website offers easy online customization of waterborne-branded consumer materials including pamphlets, estimate folders, mirror hangers, ads, radio scripts and much more—many of which can be customized with company logo and address. There’s also the option of ordering literature in quantities or downloading print-ready PDFs and having them printed by a local printer. Learn More.


Radio and TV Commercials

For collision centers that want to promote that they’ve “gone green” to consumers in their community, PPG makes available radio and TV commercials that can be customized with the collision center’s name, address, and phone number, or the TV spot can be further customized with narration specific to your shop. Visit PPG Marketing on Demand for more details.


This online service is the place to purchase PPG waterborne-branded merchandise, apparel, and other promotional items. Learn More.


The Lucky Dog website offers full-color PPG banners for purchase. Each design is available in a cloth or a vinyl material. Printed floor mats are also available. These vibrant and durable carpets are printed on an 11-oz. carpet material and have an anti-skid backing, making them perfect for shop floors. Learn More.


PPG and Anchor Signs have teamed up to offer a choice of ENVIROBASE® High Performance and AQUABASE® Plus signage for body shops. There are wall-mounted or chain-hung options, in various sizes, illuminated, or non-illuminated. Learn More.